You’ll want an agent ready and able to make a full-time commitment to you and we will do that.
Second
You’ll want an agent with the experience, expertise and education needed to know the local neighborhoods, schools, market conditions, ordinances, etc. We have years of experience in the local market, ongoing training, plus a track record of success you need.
Third
You’ll want an agent who embraces the convenience of technology without losing the personal touch. You’ll love the resources available on my website and the e-mail alerts that we send, but these will never replace the time we spend with you, serving as your personal guide through this exciting process.
Lastly
You’ll want to know we work 100% by referral.
What It Means To You
While most agents spend the majority of their time and resources prospecting for new business – things like cold calling, door knocking, advertising direct mail, our team is dedicated to serve the needs of our clients, before, during, and after each transaction.
All we ask is that while we’re working for you, we’d would like you to refer us to people of comparable quality to yourself, who are thinking of the type of service we provide, and who would appreciate this same level of attention.
You see, as long as you and my other clients keep referring us, we don’t have to go out prospecting like everyone else, and we can do an even better job working for you.
Brad spends a great deal of my free time training for Triathlons. While doing so I like to be sure I’m doing something for a worthy cause. Participating with the Leukemia and Lymphoma Societies and Team In Training has deep meaning to me for many different reasons and it’s one that I truly believe in. All the proceeds are immediately processed for research and patient aid.
I believe in this cause so much that if you utilize my services to buy or sell a home, or refer me to a friend or family member who does, I will donate up to 5%* of my commission to the cause on your behalf (or if you are involved with TNT to your fundraising efforts). Please be sure to mention this when we meet.
*Cannot be used in conjunction with any other referral rebate.
Brad Michels holds the following certifications bringing not only years of experience but also specialized expertise to each real estate transaction.
Master Certified Negotiation Expert (MCNE)
As a Master Certified Negotiation Expert, Brad provides high professional negotiation skills for his clients. He is specially trained to handle the complexities associated with the real estate negotiation process.
Certified Distressed Property Expert® (CDPE)
As a Certified Distressed Property Expert®, Brad brings a thorough understanding of foreclosure avoidance options available to homeowners. He’ll work with his clients to find solutions, such as short sales, for his clients facing market hardships.
Short Sales and Foreclosure Resource (SFR®) Certification
With the Short Sales and Foreclosure Resource (SFR®) Certification, Brad is able to connect his clients with the finance, tax and legal resources his clients need to make the most of a difficult situation. In addition, Brad can provide guidance to his clients who are planning on purchasing distressed property by limiting the risks faced during this complex process.
Certified Probate Real Estate Specialist (CPRES)
As a Certified Probate Real Estate Specialist, Brad provides guidance to his clients who are handling the sale of property for a recently deceased person. He is specially trained to navigate the complexities of the probate and estate settlement process.
Seniors Real Estate Specialist® (SRES®)
With his Seniors Real Estate Specialist certification, Brad brings expertise to counsel to his clients age 50+ through major financial and lifestyle transitions, such as refinancing, relocating, or selling the family home.
I have worked with Brad on several transactions, and find him to be super professional. It is so refreshing to work with a communicative Realtor that sets accurate expectations, is... read more friendly, experienced, and creative. I have also recommended Brad to several of my clients that need Real Estate Services, and he has always served them well. Thanks Brad!
Brendan B. 6/22/2022
I can't recommend Brad enough. As a first time homebuyer I wasn't sure what my expectations should be and I was really nervous about it, but I never felt pressured.... read more It's a tough market, but Brad remained positive, confident I'd find a home and communicated every step of the process. I can be a little impatient but Brad works swiftly and is always one step ahead. He's also incredibly knowledgeable and has an answer to every question and that helped quickly ease my fears. Even after I closed on this home he stays in touch and is always willing provide recommendations for any help I need (plumbers, handy man, etc.).
Nicole P. 4/27/2021
Brad was recommended to us(my wife and I) through our Mortgage Broker. We had looked at a few places with a few other realtors and really landed on him because... read more he was easy to talk to. He felt trust worthy and it was easy for us to speak our minds, positive or negative, while looking at places. My wife mostly looked at places with him and he was very patient with us. We were looking for something in our budget range and though some of our offers were well below market, he encouraged us nonetheless. We didn't feel as though we had to speak up extra loud for his time, and he was consistent in checking with us to make sure we had all our questions answered and were comfortable.
The process itself was very smooth, we asked him loads of questions and he had answers for all of them. I leave the experience understanding a lot more. Finding people to educate you through these processes is important and Brad was good at that.
Mike L. 10/01/2019
Brad Michels is one of the best. It was such a pleasure to meet and work with such an amazing person. Not only did Brad become my realtor, but he... read more also became a friend. He is always there to help and answer questions no matter where he is and if he can't answer he knows someone who can. Brad did what others said could not be done and he always call with an update. Thanks for everything Brad and I pray continuous blessings for you and your family.
Rosie P. 6/04/2019
Brad was awesome. This was my first time buying a condo and he made the whole process very easy! He took me to as many places as I wanted, told... read more me if they were fair market value or what we should go in on for an offer, and walked me through everything after the offer was accepted. He knew everyone that I would need to be in contact with-lender, home inspector, and anything else. It made the whole process easier especially for someone who is new and doesn't know anything about home buying. He communicated well and was always there when I had questions or needed him.
Brad is a genuinely good person with great intentions and you can feel that from the first time you meet him. I am very fortunate and will be recommending him to anyone else I know to buy a home.
Syrena S. 3/12/2019
I can't speak highly enough for THE MICHELS GROUP. Brad is amazing, which is hard to say about a lot of realtors. He met with me 5 yrs ago when... read more I first moved to San Diego from the East Coast, not knowing where to rent property. He didn't even deal with rentals but was nice enough to meet with me at a local Starbucks and gave me the best advice on the different areas of San Diego. He was a godsend, not knowing the area, he gave great advice, with nothing in return, accept to remember him when it comes time to buy. Well... 5 years later, I called him ready to buy. He was wonderful, knowledgeable, and always reachable! He connected me to the best people to make it all happen. All questions or concerns were answered in timely manner. My closing ending-up happening while I was away, and he handled everything including doing a realtime walk through after inspection corrections. He made it so easy! I have already referred Brad to friends, who had great success with THE MICHELS GROUP finding the perfect place. He makes things happen and goes above and beyond for all his clients. And it doesn't stop at the closing. He keeps in touch with his past clients on a regular basis. He means it when he says, he's never to busy for his clients or referrals.
Heather O
Heather O. 9/17/2018
I am writing this brief note to offer my enthusiastic recommendation for Brad Michels of the Michels Group Realty. Brad assisted my family in the purchase of our new home... read more in Del Cerro. We moved from out of state, which can make purchasing a home difficult. Further, we had a specific area that we were interested in, which had very few houses for sale. And, those houses that did become available sold very quickly. This was a difficult move in the sense that we had to sell out of state and then find a place to purchase with in a specific time frame so that we would not be homeless! To further complicate things, being new to San Diego, we were not well versed in the real estate market. Brad walked us through everything and met us twice to look at houses. He offered very good advice and helped us to avoid some potential problems. The first time we came to look at houses, Brad had already planned a vacation with his family. He was very generous (as was his family) about coming back for a day to help us with our search. For our second visit, Brad had less than 24 hours notice, and still made our search a priority. We successfully found a home in the area we wanted, with the requirements we were looking for and absolutely could not have done all of this without Brad's assistance. Not only that, Brad was present for inspections and available for closing. I would also comment that Brad is a blast to be around. He is upbeat, positive and really knows real estate! If you are in the market to buy or sell a home, give Brad a call. He will make the process fun (as fun as it can be) and will definitely protect your interests!
Richard C. 9/11/2018
Last year, at the age of 24 I decided I was going to buy a house. Problem was, no one in my family had ever bought or owned a home.... read more The entire process to me was foreign; I even recall googling, "What is Escrow?" With virtually no one there to guide me, in steps Brad and his wonderful team. He was recommended to me by a family friend and I am beyond ecstatic and blessed that I had the opportunity to work with him. What made Brad heaven sent was that on the first day of meeting him he took the time to really get to know me. We did not jump straight into "how many bedrooms? What location? You want a fireplace?" he took the time to understand my personality, my home life, my career and why I was choosing to buy a home. I've heard horror stories of realtors handing their clientele the short end of the stick and being pushy to ensure a sale goes down. Brad is none of those and while I was teetering back and forth between I want to buy no wait I don't, he said "If you decide you don't want to buy now we can pick up later when you are ready." Guarantee you're more likely to find a realtor who will say "the market is good, buy now, why wait?" Every little question, no matter how minuscule it may have been was answered and I always walked away from our conversations feeling more and more confident about being a home owner. Brad always gave me his honest opinion and truly had my best interest at heart. Regardless if you're dead set on buying a home or like me, often indecisive be sure to get in contact with Brad, you will not regret it!
Roxanne S. 1/05/2018
We recently sold a rental condo with Brad. This was an easy, stress free process thanks to the expertise and skill of Brad. Brad was able to sell our condo... read more for $10,000 more than we ever expected. Brad helped our decision making process to put the condo on the market. He is very knowledgeable of our current market and trends. Over the last several years, he created market analysis for us so that we had an idea of what our condo was worth. Brad was very patient with my endless questions and he was great at returning my phone calls and emails. He helped us when purchasing our primary residence in 2011 and when selling our old primary residence in 2011. I could not be happier with the level of service provided by Brad. I would highly recommend his service to anyone in need.
Michael J. 5/27/2017
This was our first time selling a home and Brad couldn't have made the process any easier! We decided to pack up our family and move across the country, and... read more sell our house in the process. He helped us work it out so that way it would be closed right when we leave. We hit a few snags (not because of him) re: buyers and Brad helped guide us towards the best decision for our family. We ended up closing the house while we were already in North Carolina. And that process was even easy, all the way from the other side of the country. When we first started, he gave us an estimated net profit and told us he would make it his goal to make us more, and he did that ten-fold! He also offered to find us someone in North Carolina to help us in the buying process when we are ready to buy again! I would recommed Brad to anyone!
Brad has been an amazing help for me and my wife in navigating the San Diego real estate market. I love how he knows the hidden gems of the city, and can point... you towards a neighborhood that fits you. He is such not a high pressure guy, but really cares about helping you find the right home or just answering my questions. Highly recommend!read more
I have worked with Brad on several transactions, and find him to be super professional. It is so refreshing to work with a communicative Realtor that sets... accurate expectations, is friendly, experienced, and creative. I have also recommended Brad to several of my clients that need Real Estate Services, and he has always served them well. Thanks Brad!read more
Brad is my go to resource for whenever I have any questions about San Diego real estate. He's a super knowledgeable real estate agent and has years of... experience in the industry as a realtor. He's also very involved with charities which is an extra bonus in my book!read more
Brad Michels at the Michels Reality Group is one of the most remarkable, personable, knowledgeable, experienced, efficient, patient, and thorough real estate... agent/broker in San Diego. We highly recommend Brad, his team and his network to anyone in San Diego County; regardless of location, budget or desires, Brad is the one of best San Diego has to offer and will exceed expectations. Not only are you hiring a great agent/broker, you are making a life-long friend. In brevity, Brad has the following to offer:1. Personality and relationship. Brad will build a strong relationship with you to understand you and your needs and not just process a sale. He can relate to multiple different personality types and believes in fortifying a strong, lasting relationship. He is phenomenal at recognizing, appreciating, and responding to your needs, concerns, hesitations and aspirations. Moreover, Brad has a very outgoing positive attitude that make home buying process more pleasant.2. Knowledge and experience. Brad has enjoyably worked as an agent/broker in San Diego for more than a decade. He know the neighborhoods, schools, entertainment and just about everything else. He is highly skilled in the buying and negotiation process. The closing process is efficient, expedited and aided; he walks you through and all that is needed, with your best interests in mind.3. Communication and Accessibility. Despite being a family man, he always had time to work with our hectic schedules, answer questions and walk us through the various processes. Brad is clear and concise and importantly, patient. He also served a pseudo-psychologist, to calm and alleviate stress, work through issues, and take a Rogerian approach to issues and conflicts.4. Professional network. Brad has built a vast and extensive network of professionals in his more than a decade of experience. This network includes mortgage brokers, inspectors, locksmiths, estate planning attorneys, plumbers, roofers, etc. After having engaged many of these network connections, they are as professional, efficient and as thorough as Brad. The uncertainty and guess work of finding recommended, experienced professionals has been vetted and trusted for your needs.read more
Brad was recommended to us(my wife and I) through our Mortgage Broker. We had looked at a few places with a few other realtors and really landed on him... because he was easy to talk to. He felt trust worthy and it was easy for us to speak our minds, positive or negative, while looking at places. My wife mostly looked at places with him and he was very patient with us. We were looking for something in our budget range and though some of our offers were well below market, he encouraged us nonetheless. We didn't feel as though we had to speak up extra loud for his time, and he was consistent in checking with us to make sure we had all our questions answered and were comfortable.The process itself was very smooth, we asked him loads of questions and he had answers for all of them. I leave the experience understanding a lot more. Finding people to educate you through these processes is important and Brad was good at that.Glad to have met and worked with him!Thanks Bradread more
Last year, at the age of 24 I decided I was going to buy a house. Problem was, no one in my family had ever bought or owned a home. The entire process to me... was foreign; I even recall googling, “What is Escrow?” With virtually no one there to guide me, in steps Brad and his wonderful team. He was recommended to me by a family friend and I am beyond ecstatic and blessed that I had the opportunity to work with him. What made Brad heaven sent was that on the first day of meeting him he took the time to really get to know me. We did not jump straight into “how many bedrooms? What location? You want a fireplace?” he took the time to understand my personality, my home life, my career and why I was choosing to buy a home. I’ve heard horror stories of realtors handing their clientele the short end of the stick and being pushy to ensure a sale goes down. Brad is none of those and while I was teetering back and forth between I want to buy no wait I don’t, he said “If you decide you don’t want to buy now we can pick up later when you are ready.” Guarantee you’re more likely to find a realtor who will say “the market is good, buy now, why wait?” Every little question, no matter how minuscule it may have been was answered and I always walked away from our conversations feeling more and more confident about being a home owner. Brad always gave me his honest opinion and truly had my best interest at heart. Regardless if you’re dead set on buying a home or like me, often indecisive be sure to get in contact with Brad, you will not regret it!read more