san diego realtor brad michels

Brad Michels, Owner/Agent
The Michels Group


You’ll want an agent ready and able to make a full-time commitment to you and we will do that.


You’ll want an agent with the experience, expertise and education needed to know the local neighborhoods, schools, market conditions, ordinances, etc. We have years of experience in the local market, ongoing training, plus a track record of success you need.


You’ll want an agent who embraces the convenience of technology without losing the personal touch. You’ll love the resources available on my website and the e-mail alerts that we send, but these will never replace the time we spend with you, serving as your personal guide through this exciting process.


You’ll want to know we work 100% by referral.

What It Means To You

While most agents spend the majority of their time and resources prospecting for new business – things like cold calling, door knocking, advertising direct mail, our team is dedicated to serve the needs of our clients, before, during, and after each transaction.
All we ask is that while we’re working for you, we’d would like you to refer us to people of comparable quality to yourself, who are thinking of the type of service we provide, and who would appreciate this same level of attention.

You see, as long as you and my other clients keep referring us, we don’t have to go out prospecting like everyone else, and we can do an even better job working for you.

Let’s get together and talk about your home buying and/or selling plans.

Giving Back

Brad spends a great deal of my free time training for Triathlons. While doing so I like to be sure I’m doing something for a worthy cause. Participating with the Leukemia and Lymphoma Societies and Team In Training has deep meaning to me for many different reasons and it’s one that I truly believe in. All the proceeds are immediately processed for research and patient aid.

I believe in this cause so much that if you utilize my services to buy or sell a home, or refer me to a friend or family member who does, I will donate up to 5%* of my commission to the cause on your behalf (or if you are involved with TNT to your fundraising efforts). Please be sure to mention this when we meet.

*Cannot be used in conjunction with any other referral rebate.

Find out more about his fundraising efforts. 

Brad Michels holds the following certifications bringing not only years of experience but also specialized expertise to each real estate transaction.

Master Certified Negotiation Expert (MCNE)

As a Master Certified Negotiation Expert, Brad provides high professional negotiation skills for his clients. He is specially trained to handle the complexities associated with the real estate negotiation process.

Certified Distressed Property Expert® (CDPE)

As a Certified Distressed Property Expert®, Brad brings a thorough understanding of foreclosure avoidance options available to homeowners.  He’ll work with his clients to find solutions, such as short sales, for his clients facing market hardships.

Short Sales and Foreclosure Resource (SFR®) Certification

With the Short Sales and Foreclosure Resource (SFR®) Certification, Brad is able to connect his clients with the finance, tax and legal resources his clients need to make the most of a difficult situation. In addition, Brad can provide guidance to his clients who are planning on purchasing distressed property by limiting the risks faced during this complex process.

Certified Probate Real Estate Specialist (CPRES)

As a Certified Probate Real Estate Specialist, Brad provides guidance to his clients who are handling the sale of property for a recently deceased person.  He is specially trained to navigate the complexities of the probate and estate settlement process.

Seniors Real Estate Specialist® (SRES®)

With his Seniors Real Estate Specialist certification, Brad brings expertise  to counsel to his clients age 50+ through major financial and lifestyle transitions, such as refinancing, relocating, or selling the family home.

  •   Brad makes the typically stressful event of buying and selling homes a smooth and actually enjoyable process! He is excellent at listening to your needs/ desires, communicating with all parties... read more

    thumb Chaela H.

      I have worked with Brad on several transactions, and find him to be super professional.  It is so refreshing to work with a communicative Realtor that sets accurate expectations, is... read more

    thumb Brendan B.

      I can't recommend Brad enough. As a first time homebuyer I wasn't sure what my expectations should be and I was really nervous about it, but I never felt pressured.... read more

    thumb Nicole P.
  •   Brad was recommended to us(my wife and I) through our Mortgage Broker.  We had looked at a few places with a few other realtors and really landed on him because... read more

    thumb Mike L.

      Brad Michels is one of the best. It was such a pleasure to meet and work with such an amazing person. Not only did Brad become my realtor, but he... read more

    thumb Rosie P.

      Brad was awesome.  This was my first time buying a condo and he made the whole process very easy!  He took me to as many places as I wanted, told... read more

    thumb Syrena S.
  •   I can't speak highly enough for THE MICHELS GROUP.  Brad is amazing, which is hard to say about a lot of realtors. He met with me 5 yrs ago when... read more

    thumb Heather O.

      I am writing this brief note to offer my enthusiastic recommendation for Brad Michels of the Michels Group Realty.  Brad assisted my family in the purchase of our new home... read more

    thumb Richard C.

      Last year, at the age of 24 I decided I was going to buy a house. Problem was, no one in my family had ever bought or owned a home.... read more

    thumb Roxanne S.
  •   We recently sold a rental condo with Brad. This was an easy, stress free process thanks to the expertise and skill of Brad. Brad was able to sell our condo... read more

    thumb Michael J.
Chaela Huff
Chaela Huff
15:24 19 Aug 22
Brad makes the typically stressful event of buying and selling homes a smooth and actually enjoyable process! He is excellent at listening to your needs/... desires, communicating with all parties and is truly always available for his clients. We found Brad's honest and optimistic way refreshing and just what we needed to feel comfortable during a sometimes unnerving process. Brad goes above and beyond on all fronts and provides dedicated, personalized service to his clients- we'd HIGHLY recommend him!read more
Brad Morton
Brad Morton
21:04 14 Jul 22
"It." Hard to describe, but you know it when you meet someone that has "it." Brad has "it." He's more interested in building a relationship than he is... getting you into a house. He will get to know you, your real estate needs, and tailor his approach to you.Brad helped us buy a home in San Diego, and has helped us sell a home in San Diego. Easily the best realtor I've ever worked with. Prompt, knowledgeable, and brings a wealth of resources with him. Contractors, vendors, services, etc. He is VERY good at his job. His expertise at navigating the market, interpersonal skills, and ability to "read the tea leaves" has been such a blessing. I'm convinced we were able to sell our house at the right time to the right buyer due to his skills. Truly a one stop shop. Pick Brad--you won't be more
jeremiah Rivera
jeremiah Rivera
21:12 23 Jun 22
Brad has been an amazing help for me and my wife in navigating the San Diego real estate market. I love how he knows the hidden gems of the city, and can point... you towards a neighborhood that fits you. He is such not a high pressure guy, but really cares about helping you find the right home or just answering my questions. Highly recommend!read more
Brendan Bracken
Brendan Bracken
16:29 22 Jun 22
I have worked with Brad on several transactions, and find him to be super professional. It is so refreshing to work with a communicative Realtor that sets... accurate expectations, is friendly, experienced, and creative. I have also recommended Brad to several of my clients that need Real Estate Services, and he has always served them well. Thanks Brad!read more
Daniel Travers
Daniel Travers
19:55 25 May 22
Brad is my go to resource for whenever I have any questions about San Diego real estate. He's a super knowledgeable real estate agent and has years of... experience in the industry as a realtor. He's also very involved with charities which is an extra bonus in my book!read more
La Fawn Carter
La Fawn Carter
21:45 22 Apr 21
Brad Michels!! The best!!
Paul Scalone
Paul Scalone
03:41 16 Apr 21
Brad is amazing!
01:30 27 Oct 20
Brad Michels at the Michels Reality Group is one of the most remarkable, personable, knowledgeable, experienced, efficient, patient, and thorough real estate... agent/broker in San Diego. We highly recommend Brad, his team and his network to anyone in San Diego County; regardless of location, budget or desires, Brad is the one of best San Diego has to offer and will exceed expectations. Not only are you hiring a great agent/broker, you are making a life-long friend. In brevity, Brad has the following to offer:1. Personality and relationship. Brad will build a strong relationship with you to understand you and your needs and not just process a sale. He can relate to multiple different personality types and believes in fortifying a strong, lasting relationship. He is phenomenal at recognizing, appreciating, and responding to your needs, concerns, hesitations and aspirations. Moreover, Brad has a very outgoing positive attitude that make home buying process more pleasant.2. Knowledge and experience. Brad has enjoyably worked as an agent/broker in San Diego for more than a decade. He know the neighborhoods, schools, entertainment and just about everything else. He is highly skilled in the buying and negotiation process. The closing process is efficient, expedited and aided; he walks you through and all that is needed, with your best interests in mind.3. Communication and Accessibility. Despite being a family man, he always had time to work with our hectic schedules, answer questions and walk us through the various processes. Brad is clear and concise and importantly, patient. He also served a pseudo-psychologist, to calm and alleviate stress, work through issues, and take a Rogerian approach to issues and conflicts.4. Professional network. Brad has built a vast and extensive network of professionals in his more than a decade of experience. This network includes mortgage brokers, inspectors, locksmiths, estate planning attorneys, plumbers, roofers, etc. After having engaged many of these network connections, they are as professional, efficient and as thorough as Brad. The uncertainty and guess work of finding recommended, experienced professionals has been vetted and trusted for your more
Michael LaRocca
Michael LaRocca
03:44 02 Oct 19
Brad was recommended to us(my wife and I) through our Mortgage Broker. We had looked at a few places with a few other realtors and really landed on him... because he was easy to talk to. He felt trust worthy and it was easy for us to speak our minds, positive or negative, while looking at places. My wife mostly looked at places with him and he was very patient with us. We were looking for something in our budget range and though some of our offers were well below market, he encouraged us nonetheless. We didn't feel as though we had to speak up extra loud for his time, and he was consistent in checking with us to make sure we had all our questions answered and were comfortable.The process itself was very smooth, we asked him loads of questions and he had answers for all of them. I leave the experience understanding a lot more. Finding people to educate you through these processes is important and Brad was good at that.Glad to have met and worked with him!Thanks Bradread more
Roxanne Sumanga
Roxanne Sumanga
18:25 05 Jan 18
Last year, at the age of 24 I decided I was going to buy a house. Problem was, no one in my family had ever bought or owned a home. The entire process to me... was foreign; I even recall googling, “What is Escrow?” With virtually no one there to guide me, in steps Brad and his wonderful team. He was recommended to me by a family friend and I am beyond ecstatic and blessed that I had the opportunity to work with him. What made Brad heaven sent was that on the first day of meeting him he took the time to really get to know me. We did not jump straight into “how many bedrooms? What location? You want a fireplace?” he took the time to understand my personality, my home life, my career and why I was choosing to buy a home. I’ve heard horror stories of realtors handing their clientele the short end of the stick and being pushy to ensure a sale goes down. Brad is none of those and while I was teetering back and forth between I want to buy no wait I don’t, he said “If you decide you don’t want to buy now we can pick up later when you are ready.” Guarantee you’re more likely to find a realtor who will say “the market is good, buy now, why wait?” Every little question, no matter how minuscule it may have been was answered and I always walked away from our conversations feeling more and more confident about being a home owner. Brad always gave me his honest opinion and truly had my best interest at heart. Regardless if you’re dead set on buying a home or like me, often indecisive be sure to get in contact with Brad, you will not regret it!read more
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